Professional design leader of systems, teams, and platforms that scale across Fortune 500 organizations. Focused on empowering teams to rapidly design, iterate, and launch high-quality products. Known for fostering a collaborative learning and growth team environment.

👋 About Me

Hi! I'm Bobby. I design digital things and help digital designers grow.

I currently oversee design for Design Systems and Platforms at WHOOP. It’s awesome.

I love hiking and plan to visit every U.S. National Park (19/63 so far). I also love woodworking and swear I’m getting better at it.

I live in Salem MA with my wife Katie, my dog Bernie, and a bunch of house plants.

📓 Case Studies

digital product design

💭 Thought Leadership

How Wayfair’s Design System Empowers Feature Teams to Dream Bigger (Speaking Engagement)

Design Museum Everywhere | Apr 2022

How Wayfair’s Design System Empowers Feature Teams to Dream Bigger (Blog Post)

Wayfair Tech Blog | Nov 2022

How Wayfair’s Design System Empowers Feature Teams to Dream Bigger

Testing on Tap: What We Learned, and How to Run Your Own (Blog Post)

Wayfair Experience Design | July 2017

Testing on Tap: What We Learned, and How to Run Your Own